A Power Called SHAH RUKH KHAN

With the current market slump and the sensex trading at below 8000 points, there are many comapnies that are feeling the heat of the situation. ICICI Bank is one of them. With numerous rumours floating about the closure of the ICICI Bank, just like the Lehmann Brothers, the top honchos at ICICI had a lot of explaining to do, but to no avail. With all these rumours floating, the share price of ICICI was continously plummeting.

The top management at ICICI was at a loss to fathom the ways and means to control this slump. It was then that they realised that they had an awesome weapon who could single handedly dilute or even stop these rumours. And that weapon was none other than their own brand ambassador-'The SHAH RUKH KHAN'.

It is popularly being said that in India only two things sell; Reliance and Shah Rukh Khan. And ICICI had one of them. They quickly shot off a feeler to SRK, wanting him to shoot a new ad with them in order to counter these rumours as they knew that 'what SRK says, India believes'.

SRK who is known to be very loyal to his friends responded to the feeler positively and shot for the ad inspite of being in the middle of a heavily packed schedule. He has Rab Ne Bana Di Jodi which is scheduled to hit the screens worldwide on 12th December 2008 and his home production Billoo Barber, which would release sometime in February 2009.

The ad has not yet been released on television but the ICICI are planning to launch a huge drive to promote this ad, which in marketing language is called Rapid Skimming. It was because the ICICI realised that if there was someone who could bail them out of this crisis, then it had to be SRK.

So all the Paper Tigers out there. Just stop even thinking that you could ever match SRK's popularity and his power to sell a brand.

Just by making a film which has the word KINNG(with a spelling mistake) does'nt mean that you can actually try to hijack the synonym KING-that is exclusively used for KING KHAN.

KING KHAN RULES!!!!!