Wednesday, August 12, 2009

Has MTV Lost It???



I am watching MTV as I write this post and it is playing the song Khudaya Khair from King Khan's film Billu and I must admit that I was pleasantly surprised.

It was because in the recent times MTV had gone back on its main objective of being a music channel which it had initially intended to be. In the recent past I have noticed that MTV has begun concentrating more on the reality shows rather than showing music videos.

It does show music videos but it is peppered between the reality shows. Agreed that it was a reality show 'MTV Roadies' that skyrocketed the TRPs of MTV but now I feel that they are overdoing it.

There is a mushrooming of nonsensical reality shows on MTV of which Splitsville takes the cherry of being the worst show ever on TV. There is absolutely no objective in running that crap show.

What I as a television watcher want is entertainment and what do I get in knowing who is having an affair with whom and Splitsville is all about this nonsense.

With the emerging threat from other music channels like ZOOM TV and other local music channels eating into the market share of MTV, MTV has to do drastically different and fast to be able to retain its viewers from defecting to other music channels.

But is anybody listening?????

2 comments:

Geeta said...

i hate splitsvilla

Shilpa said...

U have a good writing flair.