Nokia is India's Most Trusted Brand

Oral care brand Colgate’s run as India’s Most Trusted Brand has come to an end. The brand has finally lost its No 1 position in Brand Equity’s annual Most Trusted Brands survey — not to any FMCG brand, but to India’s leading mobile handset marketer Nokia.

Following a stellar four-year run, the Finnish telecom brand has climbed 70 ranks to become India’s No 1 trusted brand, according to this year’s Most Trusted Brands survey. The survey was conducted nationwide across 12 cities, involving over 8,000 respondents across socio-economic class, age and income groups. The Brand Equity survey was conducted by leading market research agency AC Nielsen ORG-MARG, and is the largest of its kind in India.

India is the second largest market for Nokia globally. The company has a manufacturing facility in Chennai, three R&D facilities, and a design centre in Bangalore, keeping Nokia in step with the growing needs of emerging markets.

P.S:- The Indian Brand Ambassador of Nokia is Shah Rukh Khan.